QR Code Marketing: Best Practices for 2026
QR Code Marketing: Best Practices for 2026
QR codes have made a massive comeback. Here's how to use them effectively in your marketing campaigns.
Why QR Codes Work
- Instant access: Bridge offline and online experiences
- Trackable: Measure engagement from physical materials
- Flexible: Update destinations without reprinting
Best Practices
1. Always Add a Call-to-Action
Never display a QR code without telling users what they'll get.
| Bad | Good | | --------- | --------------------------- | | [QR Code] | Scan for 20% off! [QR Code] | | [QR Code] | Get the app [QR Code] |
2. Ensure Adequate Size
Minimum sizing guidelines:
- Close-range (flyers, business cards): 2cm x 2cm minimum
- Medium range (posters): 5cm x 5cm minimum
- Long range (billboards): Calculate based on viewing distance
3. Test Before Printing
Always test your QR codes on multiple devices:
- iPhone (various models)
- Android phones (different brands)
- Tablets
- Different lighting conditions
4. Use Dynamic QR Codes
Dynamic codes let you update the destination URL without changing the printed code.
Static QR → Fixed URL (can't change)
Dynamic QR → LinkShark URL → Your destination (changeable)
5. Track Performance
Use LinkShark's analytics to see:
- Total scans
- Unique scanners
- Location data
- Device types
- Time of day trends
Common Mistakes to Avoid
Low Contrast Colors
❌ Light gray on white
❌ Dark blue on black
✓ Black on white
✓ Dark color on light background
Too Small Size
A QR code that's too small won't scan reliably. When in doubt, go bigger.
No Error Correction
Always use at least 15% error correction to handle printing imperfections.
Non-Mobile-Optimized Landing Pages
Your QR code leads to a mobile experience. Make sure it's mobile-friendly!
Design Tips
Add Your Brand
You can safely add:
- A small logo in the center (up to 30% of QR area)
- Brand colors (maintain contrast)
- Rounded corners
- Custom patterns
Frame It
Add a frame or border with your CTA:
┌─────────────────┐
│ SCAN ME FOR │
│ FREE SHIPPING │
│ ┌─────────┐ │
│ │ QR CODE │ │
│ └─────────┘ │
└─────────────────┘
Conclusion
QR codes are powerful when used correctly. Start creating trackable QR codes with LinkShark today.