Analytics

Track and analyze the performance of your smart links and QR codes with real-time analytics.

Overview

SmartLinks provides comprehensive analytics to help you understand:

• Total clicks and scans
• Unique vs returning visitors
• Platform breakdown (iOS, Android, Web)
• Geographic distribution
• Time-based trends
• Conversion tracking

Metrics

Click Metrics

• Total Clicks: All clicks on your link
• Unique Clicks: Distinct users who clicked
• Click-Through Rate (CTR): Percentage of impressions that resulted in clicks

Platform Distribution

See which platforms your users are coming from:

• iOS devices
• Android devices
• Desktop browsers
• Tablet devices

Geographic Data

Track where your users are located:

• Country
• City
• Region

Referrer Data

Understand where traffic is coming from:

• Social media platforms
• Email campaigns
• Direct visits
• Other websites

Viewing Analytics

Dashboard

Access analytics from your dashboard:

1. Navigate to “Analytics” in the sidebar
2. Select a link or QR code
3. Choose a date range
4. View detailed metrics and charts

API

Fetch analytics programmatically:

const response = await fetch(
  "https://api.smartlinks.com/v1/analytics/link_abc123?from=2026-01-01&to=2026-01-31",
  {
    headers: {
      Authorization: "Bearer YOUR_API_KEY",
    },
  },
);
 
const analytics = await response.json();

Exporting Data

Export your analytics data in multiple formats:

• CSV
• JSON
• PDF reports

Custom Events

Track custom conversion events:

{
  "event": "purchase",
  "value": 99.99,
  "currency": "USD",
  "metadata": {
    "productId": "123"
  }
}

Real-Time Tracking

Monitor link performance in real-time:

• Live click counter
• Geographic heat maps
• Platform distribution charts
• Recent activity feed

TODO: Add screenshots of the analytics dashboard and more detailed metric definitions